Robert M. Lilienfeld

Bob Lilienfeld is Editor of The ULS Report, a highly respected and widely read newsletter aimed at spreading the benefits of source reduction (ULS means Use Less Stuff). Both Bob and The ULS Report have received significant national attention via features in The New York Times, Los Angeles Times, Washington Post, Chicago Tribune, San Francisco Chronicle, Boston Globe, Wall Street Journal, Time, USA Today, U.S. News & World Report, The Christian Science Monitor, American Demographics, Parade and Home magazines.

Bob has appeared on a wide variety of network television and radio programs including CBS Late Night, CNN, MSNBC, VH-1 and National Public Radio's Morning Edition, All Things Considered, Marketplace and Living on Earth. He provides commentary for public radio and is a semi-regular guest on Fox TV's morning news in Detroit.

His work in the areas of source reduction and waste prevention are known internationally as well. Along with co-author Dr. William L. Rathje of the University of Arizona, he has been published in The International Herald Tribune and Le Temps Strategique. The two have also written  Use Less Stuff: Environmental Solutions for Who We Really Are, published by Random House in Fall, 1998.

Mr. Lilienfeld is also the Director of the Center for Informed Decision Making and serves on the Sustainable Enterprise Institute Advisory Board at the University of North Carolina's Kenan-Flagler School of Business. He is also the Advisor to the Inter-Fraternity Council's Green Greeks program at the University of Michigan.

Bob earned an MBA in Marketing, Finance and Organization Behavior from the Kellogg Graduate School of Management at Northwestern University. He received his BA in Psychology, also from Northwestern. He lives in Ann Arbor, Michigan, where he sits on the Sign Board of Appeals.